INZU is a brand new digital service that allows creative people to sell their products over the internet without the need for setting up a merchant bank account.

Any digital file can be sold and the user sets their own price, all this is done using a simple web based interface, with accounts taking only a few minutes to set up once a user has uploaded their files they can use an array of selling methods on offer.

Our aim was to create a brand scheme that users felt comfortable with but also stood out and was memorable. We adopted a simple look and colour scheme to ensure the conveying of the message was made easy but derived the name to be something unusual and catchy.

The ethos of the site is to make the process of selling simple so at every stage we refined the design to its most basic form without taking away so much that the user became confused. The result is a site that although complex technically is user friendly and easy to understand.

www.inzu.net


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